Six priorities and one principle to guide global action and shape the future for water.
All member states agree that the human rights to water and sanitation are our goal posts
Since 2010 water and sanitation are fundamental human rights — yet billions remain excluded, especially in least developed countries and in humanitarian crisis. Realising services for all and tackling inequalities is not a matter of choice, but a responsibility of all member states. It requires political will from the highest level to turn accountability into action, realising the human rights for all people, always and everywhere.
Water Is Critical for Health, Food Security and Economic Prosperity
Water is not a cost centre — it is a growth engine. Water investments create jobs and deliver high economic returns and savings in health care costs. Every dollar invested returns up to four, five or even more dollars to economies. Agriculture, food production and most industries are highly dependent on water. Yet the sector remains underfunded. True champions invest early, smart and at scale — we can't afford not to.
Adapt Now — Because the Climate Crisis Hits Through Water
Water is the messenger of climate change — more intense floods and longer droughts tell the story. Rising global temperatures are disrupting the water cycle that connects us all. But water is not only the lens through which climate impacts become visible — it is the entry point for effective adaptation and resilience building.
Water Connects People, Communities, Countries and Sectors
Water transcends boundaries and connects us all. Effective action depends on strong partnerships — across sectors, institutions and borders. No single actor can solve the water crisis alone.
From Conferences to Continuous Action
SDG 6 helped billions gain access to water and sanitation. But one match does not win the tournament — many remain unserved. We must maintain ambitious global goals and targets as a common game plan beyond 2030.
Today, water is spread across too many leagues and there are no regular convenings at the highest level. A permanent intergovernmental process with UN Water Conferences at least every three years, stronger cooperation and sustained political leadership are needed to keep the momentum high.
Accelerate Implementation and Turn Proven Solutions into Victories
There is no shortage of global commitments, strategies and plans to strengthen local water systems. Proven solutions exist — from decentralised sanitation systems to climate-resilient groundwater management and effective hygiene behaviour change approaches. Weak institutional capacity hinders delivery at speed and scale. Capacity development and quality financing can be true game changers to accelerate progress on the ground.
Tackle Inequalities and Reach the Most Marginalised First
Too many are still left behind in the global water game. Inequality impacts who gets access and who does not — perpetuating poverty, gender injustice and exclusion. Women and girls bear the primary burden of water collection and poor hygiene conditions — limiting their education and posing severe safety risks. Leveling the playing field requires prioritising those furthest behind and ensuring that everyone gets a fair chance.
This year will define the future of water and sanitation. Every voice and action matters. You would like to team up and use the campaign in your event?