Champions in Action
Water Leaders Driving Change
Combining the power of sport with the urgency of realising the human rights to water and sanitation. Pass the ball — and your message.
#PassTheWater combines the power of sport with the urgency of realising the human rights to water and sanitation. Pass the ball — and your message to act now — to leaders, decision-makers and water champions around the world. Together, we can create visibility, mobilise action and put water high on the political agenda on the road to the 2026 UN Water Conference. Let's team up for water to solve the water crisis.
The Pass the Water campaign travels throughout the year 2026:
#PassTheWater is more than a hashtag — it's a global relay. Every pass comes with a message: a call to action, a personal commitment, a demand for change. Leaders, athletes, communities and institutions all have a role to play.
Pick up the ball. Film your pass. Add your message and post everything on social media using the hashtag #PassTheWater!
How can sport's global reach help accelerate action on SDG 6 ahead of the 2026 FIFA World Cup and the 2026 UN Water Conference in Abu Dhabi? Retno Marsudi, Mohamed Diatta, and Agnes Fritz discussed at the High Level Political Forum in New York how #PassTheWater and universal languages like sports, arts and music can unite governments, civil society, business, and communities around a shared goal: advancing water and sanitation for all through teamwork, collective action, political momentum and visibility.
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